Setting Identity in Motion
Video Production Guidelines 2023

Communicating through video is becoming an ever-increasing part of business communication and as such it is important any video work faithfully follows the visual identity.

When producing videos, Clifford Chance utilises a three-tiered system. This gives flexibility in production whilst remaining in line with the overall visual identity. It gives scope to create consistent videos when time and budget is a restraint, but also the freedom to create greater productions with more narrative when possible.