People Imagery Style Guidance
‘Bringing clarity’ is at the heart of the Clifford Chance visual identity. Across all communications they have introduced clarity in the form of a photographic treatment. This approach also applies to the people imagery styles identified within this document.
The guidance in this document helped create a tiered approach to imagery of people in a manner that is consistent with our Clifford Chance visual identity. Using this guidance will help unify imagery of a variety of people from a range of photographers across our network.