The Clifford Chance digital asset management (DAM) Identity Point website was transformative for the firm, particularly enhancing efficiency for global business development teams. By centralising assets in an intuitive, easily navigable interface, the site ensures that all team members and external agencies, regardless of location, have immediate access to up-to-date resources like presentations, graphics, and documents. This seamless access not only speeds up workflow but also maintains brand consistency across all markets. Powerful search capabilities and robust tagging systems reduce time spent hunting for assets, freeing teams to focus on strategic growth initiatives. This was created using the Frontify platform (www.frontify.com).
